Miami, FL – September 2, 2026 – A more intimate, elevated swim and active market is coming to Miami. Collective Shows, the curated, intimate, upscale trade show for swim and activewear brands operated by Forge, is officially adding a Miami edition, debuting April 13–14, 2027 at The Hangar at Regatta Harbour in Coconut Grove. 

The East Coast has long been an underserved market for premium swim, athleisure and resort—and Miami is where that changes. This new edition joins the established West Coast calendar as a dedicated East Coast market, giving buyers across the Southeast, Northeast and beyond a Collective Shows experience built for their region. The inaugural edition will feature roughly 120 curated brands spanning premium activewear, swimwear, resortwear and accessories, bringing the same elevated, appointment-driven buying experience the West Coast shows are known for to the city at the heart of it all. 

“The industry has been telling us — clearly and consistently — that Miami is where they want to be,” said Rachel Nobles, Sales Director, Collective Shows. “With 86% of exhibitors naming the Southeast their top growth priority and Miami leading every expansion conversation, launching here wasn’t a question of if — it was a question of when. This is the East Coast market the active and swim community has been waiting for, and we’re proud to deliver it.” 

The market is ready to meet them. Florida and Southeast buyer attendance surged 250% at the January 2026 West Coast show — a clear signal that demand exists and is only growing, within a North American swim and active market valued at $175–185 billion. 

Activewear leads the lineup by design. The Miami show puts active front and center across women’s, men’s and kids’ categories—and introduces pickleball and golf fashion as new categories to the assortment—with swim, resort and accessories rounding out a thoughtfully curated, fashion-forward brand mix. Anchor brands ready to commit include Fabletics, Beyond Yoga, Varley, Rhone, All Fenix, Elan and Ola Azul. High-value target buyers span resort properties, fitness studios and specialty retail, including Nikki Beach Resorts, Atlantis Paradise, Fitness Hub, Bloomingdale’s, Tracy Anderson Method and Boutique Fitness Solutions. 
 
Exhibitors can expect the full Collective Shows treatment — all-inclusive, turnkey booth packages with premium fixtures and white-glove buyer recruitment and support. A hosted buyer program backs the appointment-driven format, and qualified buyers receive complimentary admission. Every detail is designed to put the right people in the room and let the product do the rest. 

“We’re thrilled to be joining Collective Shows in the Southeast this April, bringing our presence to a market that the trade show industry has long overlooked,” Nicole Odenwald, VP of US Wholesale Sales, Varley, New York, NY. 

“Having followed the Collective Shows across the country for the past ten years, Vault Fitness couldn’t be more thrilled to finally welcome the show to Miami,” adds Stefanie Ellis, owner, Vault Fitness, Boca Raton, FL. 
 
“It’s great to see Collective Shows continue to grow and strengthen its footprint across Florida,” said Efrat Fritz, Head of Fashion & Lifestyle, Nikki Beach Resorts, Miami, FL. 

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About Collective Shows 

Collective Shows is a premium, curated, appointment-driven trade show platform for swimwear and activewear brands, operated by Forge. Designed as intimate, elevated buying retreats, Collective Shows connect top-tier and emerging brands with domestic and international retailers across coast-to-coast locations. With the addition of its new Miami market, Collective Shows solidifies its position as the definitive bicoastal marketplace for premium swim and activewear. For more information, visit collectiveshows.com. 

 
About Forge 

Forge is a leading global B2B events and media company, connecting buyers and sellers across high-value industries through live events, trusted media brands, digital products and year-round communities. Powered by first-party data, technology and deep market expertise, Forge helps businesses discover opportunities, build the right relationships and stay engaged well beyond the event itself. Guided by a single purpose — Moving Markets — Forge is where industries come together to shape what’s next. For more information, visit forgelive.com. 

Media Contact: 

Amy Dufour, Marketing Director, Collective Shows 
(404) 805-1321 
[email protected]